Why Brokerage Size & Location Matter
When building a successful career in the insurance and financial services industry, one of the biggest factors candidates must weigh up is the size of the firm they’re joining. Some thrive in the structure and resources of large corporations, while others prefer the agility and close-knit environment of smaller brokerages.
But it’s not just size that matters—geographical location plays a huge role too. In my experience as a specialist recruiter, I’ve seen candidates turn down roles because a team is too small, or because they feel lost in a larger corporate environment hindering their insurance career growth. Others worry that their brokerage is growing, but without clear leadership pathways, they fear their career will stagnate.
So, does size really matter? And how does location factor into career progression, support structures, and job opportunities in New Zealand? Let’s break it down.
The Benefits and Challenges of Large Brokerages
Pros:
Structured Career Pathways: Larger firms often have clear promotion tracks, leadership development programs, and professional training opportunities.
Resources & Support: With well-established training programs and access to specialist teams, employees can focus on their roles without being stretched too thin.
Brand Recognition & Bigger Clients: Large firms often work with high-profile clients, giving employees exposure to complex risk management scenarios and premium accounts.
Cons:
Feeling Like a Number: Some candidates express frustration about being just another employee in a sea of brokers, making it harder to stand out.
Bureaucracy & Slow Decision-Making: Larger organisations often have rigid structures, making innovation and change difficult.
Less Autonomy: Client relationships can sometimes be more transactional, with less room for brokers to tailor services or make independent decisions.
The Benefits and Challenges of Small to Mid-Sized Brokerages
Pros:
Closer-Knit Teams & Stronger Leadership Connections: Employees often have direct access to decision-makers, fostering a more personalised work environment.
More Autonomy & Client Control: Brokers in smaller firms tend to have more influence over client relationships and strategic decisions.
Making a Bigger Impact: Employees can shape business development, process improvements, and even company culture.
Cons:
Limited Career Progression: If the business isn’t growing, promotion opportunities may be scarce.
Less Structured Training & Support: Smaller teams might not have dedicated training programs or the same level of mentorship available.
Smaller Books of Business: Brokers may need to work harder to build a strong client base, especially in niche industries or locations.
The Geographic Factor: How Location Shapes Your Options
Your career trajectory isn’t just influenced by the size of the firm you work for—it’s also shaped by where you’re based in New Zealand.
- Auckland & Wellington: Home to many corporate firms, offering structured career pathways but also intense competition for roles.
- Regional NZ: Fewer brokerages, but stronger client relationships and greater potential for a wider breadth of experience.
- Remote Locations: Limited opportunities for progression, but high demand for specialists in industries like agriculture and rural risk or new business-focused brokers.
How to Choose the Right Fit for Your Career Goals
If you’re weighing up your options, ask yourself:
- Do you prefer stability, structure, and a clear progression plan? A larger firm may be the best choice.
- Do you value autonomy, client relationships, and broader experience? A smaller brokerage could offer more control over your insurance career.
- Are you ambitious about career progression? Consider whether the firm (or its location) has room for you to grow before committing to meeting with them.
What Candidates Should Consider
Brokerage size isn’t a one-size-fits-all decision. The best career move depends on your personal goals, work style, and long-term aspirations. Whether you want the backing of a large corporation, the flexibility of a smaller firm, or the opportunity to fast-track your career in a regional hub, making an informed choice is key.
The best way to assess what’s right for you? Speak to a specialist recruiter who understands the market, the businesses, and the career pathways available.
Looking for Guidance?
If you’re thinking about your next move and want to make sure it’s the right one, let’s chat. I can help you navigate your options based on size, culture, progression opportunities, salary and benefits and location—ensuring your next step aligns with your long-term goals.
Find out more about Tyler Wren’s:
General Insurance and Broking Recruitment Here
Banking and Finance Recruitment Here
Follow us: LinkedIn Facebook Instagram
Here at Tyler Wren, we know good people know good people. We offer a referral bonus if you refer someone to Tyler Wren, with whom we secure a new role. Click here to find out more and to refer a friend.
#TylerWren #TylerWrenCareers #TylerWrenFinancialServices #TylerWrenBanking #TylerWrenInsurance